Business is more challenging than ever before. In the current economic climate businesses have to carefully market their services in order grow. At Business Support on Demand we want to help your business by putting together a few crucial tips for creating an effective email campaign.
Don’t spam your customers!
Your client or customer has given you their contact details in order to receive information or stay in touch. By spamming your customers with daily offers and promotions it is a guaranteed way of losing your relationship.
Send useful information
Sending useful information to help them or their business is a great way of building a relationship. By ensuring the content is relevant and useful it will allow you to further build a long standing relationship between you and your client. Remember, the information needs to be useful and not a sales pitch. Over selling your services could again alienate your client.
Getting your messages opened
Email marketing is very popular amongst companies. Therefore the competition to get your email opened is fierce. The first thing that you should already be doing is showing your customer that your emails have useful information contained within them. Ideally you would like your customers to enjoy receiving your emails.
The second tip to getting your messages opened is by creating interesting subject titles. Don’t give too much away in the subject header. Instead encourage your customer to open the email to find out more. Also, ensure the title is positive news and always lead with your most exciting or interesting story. The chances are, if you are excited about the story they will be too.
Look after your customer
It’s far easier to retain an existing customer than it is to generate a new one. Treat your customer’s well and they will stay with you for life. Ensure you use these principles in your email campaigns and you will generate more business and interest from your client’s year on year.
For more information on generating business through email campaigns contact Business Support on Demand. We have a specialist who can help you.